Collection: The New Deal

Founded in 1990 by Steve Douglas, Andy Howell, and Paul Schmitt, New Deal Skateboards helped define the explosion of street skating in the early '90s. Built by skaters for skaters, the brand broke away from the corporate skate industry with innovative board shapes, bold graphics, and a strong DIY attitude. Its legendary team included riders like Ed Templeton, Mike Vallely, and Danny Sargent, while groundbreaking videos such as Useless Wooden Toys and 1281 cemented New Deal's place in skateboarding history. Today, New Deal remains one of the most influential brands of the modern street skating era, celebrated for its lasting impact on skateboarding culture, art, and design.